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What's in a Name? The Legacy of 1648


The Story of 1648 and Swiss Independence

In the vast tapestry of European history, certain years are emblematic of monumental changes, marking moments when destiny shifted for nations and entire continents. For Switzerland, 1648 holds such significance, making it a powerful namesake for a specialist consulting firm focusing on change. But what’s in this name? Why would an enterprise choose a seemingly random year as its identity? Let's unravel the history, values, and ethos this name embodies.

1648: The Year of Change

Before we appreciate the gravitas of 1648, let’s cast our eyes back on Europe in the early 17th century. Central Europe was embroiled in the Thirty Years’ War, a brutal and devastating conflict involving major European powers, primarily pitting Protestant against Catholic states in the crumbling Holy Roman Empire. It was a time of upheaval, political intrigue, and shifting allegiances where the fate of nations hung in the balance.

But amid this chaos, the Peace of Westphalia treaties were signed almost to the day, 375 years ago. While these treaties ended the Thirty Years’ War, their repercussions echoed far and wide. Among the many transformative resolutions, one critical provision recognised the full sovereignty of Switzerland, liberating it from the dominion of the Holy Roman Empire. After years of de facto independence, the resilient Swiss confederation finally gained formal recognition on the European stage. From that point on, the Swiss forged their path based on values of neutrality, diplomacy, and a commitment to peace.

The peace talks were complicated, involving diplomats from numerous states. The principle of cuius regio, eius religio (whose realm, his religion) was confirmed, allowing rulers within the Holy Roman Empire to choose the faith of their state. The treaties marked the beginning of the modern state system and the rise of state sovereignty as a fundamental principle of international relations. The Peace of Westphalia is often cited as the beginning of the end of religious wars in Europe, the diminishing power of the Holy Roman Empire, and the rise of independent, sovereign states in Europe. In summary, the Thirty Years’ War and its conclusion in the Peace of Westphalia fundamentally reshaped Europe's political and religious landscape, laying the groundwork for the modern international system.

Switzerland’s role during the Thirty Years’ War and in the events leading up to the Peace of Westphalia was characterised by its desire to maintain neutrality and its unique position within the broader European context.


  1. Historical Background: Before the Thirty Years’ War, Switzerland had already distanced itself from the Holy Roman Empire politically and militarily, primarily after the Swabian War in 1499. The Treaty of Basel that ended this war allowed the Swiss Confederacy a great deal of de facto independence. However, the Empire did not formally recognise Swiss sovereignty at that time.

  2. Neutrality: Switzerland’s longstanding policy of neutrality was solidified during the Thirty Years’ War. While religious tensions were also present within the Swiss Confederacy (with Catholic and Protestant cantons coexisting), the Confederacy managed to maintain internal peace and avoid becoming a major battleground during the war. This is noteworthy given the religious nature of the conflict and the geographical location of Switzerland, which lies between major war players.

  3. Mercenaries: Despite its neutrality, Switzerland was not entirely detached from the war. During the war, numerous factions sought out and employed Swiss mercenaries. The Swiss cantons, particularly the Catholics, allowed or even encouraged their men to serve as mercenaries in foreign armies. However, this was more an economic decision than a political one.

  4. Peace of Westphalia and Recognition: One of the significant outcomes of the Peace of Westphalia in 1648 was the formal recognition of Switzerland’s independence from the Holy Roman Empire. This marked the de jure acknowledgement of a situation that had existed in practice for over a century. From this point on, Switzerland’s policy of neutrality became even more deeply entrenched, guiding its foreign policy for centuries to come.


Adapting to Change: The Swiss Way

If there’s one thing Swiss history underscores, it’s adaptability. Despite the challenges of war, Switzerland carved a niche for itself, emphasising neutrality and diplomacy. Similarly, the firm “1648” encapsulates this spirit in its approach to consulting for change. As businesses grapple with the waves of technological shifts from blockchain to artificial intelligence, 1648 stands as a beacon, guiding them through uncharted waters with the precision and reliability synonymous with the Swiss legacy.

In Conclusion

Our name is not just a historical marker; it’s a testament to enduring Swiss values of adaptability, precision, and integrity. In a rapidly changing world, especially in finance and technology, 1648 serves as a reminder of the importance of staying anchored in core principles while navigating the future. The past informs the present, and in the case of 1648, it offers a roadmap for businesses to thrive amidst the challenges of the digital age.


1648 | Consulting & Beyond

We help transform and future-proof financial firms. 1648 is at the forefront of today's rapidly evolving financial landscape, guiding wealth managers and fintech firms through discovery and transformational journeys. Our expertise ensures that these firms adapt to industry transformation and drive it forward by employing the most effective strategies and digital innovations. The future of wealth management becomes more transparent, intelligent, and resilient with 1648.

The strategies presented are thematic and do not constitute investment advice (or advice of any kind). No assurance can be given that the objectives of the aforementioned investment strategies will be achieved; the strategies involve risk (including, without limitation, illiquidity risk) and may incur a loss on some or all capital deployed. The opinions expressed, or indeed the information or assumptions that underpin them, may contain errors, mistakes, or omissions; no assurance or warranty can be made as to the accuracy or completeness of this information, and readers should not place any reliance on this content for the purposes of executing investment decisions or for any other purpose. Readers accept full responsibility for using this content and are kindly requested to consult with their professional advisor before making any investment decision related to the same.

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